Case Study
Impossible
The projects that make other agencies say no. We say yes — then figure out how. Ambitious custom fabrication and experiential installations that defy what's considered buildable.
Mawg Design, in collaboration with Momentum Worldwide, took on an ambitious project: launching Cadillac's Lyriq, their ground-breaking electric vehicle. Our team engineered and transformed two fully customized shipping containers to act as mobile showrooms for a 120-location tour spanning three months, across Canada.
Mechanically engineered with pneumatic lift systems that raise the mobile units off the ground, these displays were visually striking, incorporating cutting-edge technology, creating a memorable, immersive experience for audiences.
We developed the containers for ease of transport to Cadillac dealerships, providing a dynamic, interactive platform promoting the innovative and sustainable qualities of their first electric vehicle.
Mawg Design fabricated these showrooms within an impressive eight-week build timeframe AND seamlessly managed logistics and installation at each venue, ensuring a smooth and coordinated execution of the traveling activation. Customized doors allow the Lyriq to be driven into the mobile showrooms for transport.
The interiors of our Cadillac "pods" integrate state-of-the-art technology, including an LED-mapped ceiling designed to mimic the mesmerizing Northern Lights. This immersive atmosphere showcases the vehicle in a stunning setting, captivating and engaging visitors, leaving a lasting impression.
The containers' exteriors are outfitted with programmable LEDs which flash brand colours. Following the successful Canada tour, these containers were reactivated for the National Bank Open in Toronto, Montreal, and the Vancouver International Film Festival.
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