Experiential Marketing hero
Case Study

Experiential
marketing

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We create one-of-a-kind marketing experiences — from floating retail concepts to high-traffic brand activations. We manage every stage of production and logistics so our clients can focus on the moment.

Mawg Made Tim Hortons Boat-Thru for Craft PR Challenge "Can you build us a boat-thru?" Scope Retrofitted vessel complete with plumbing, refrigeration, and power — a fully operational floating Tim Hortons kiosk. Date August 5–6, 2023 — Lake Scugog, Ontario.
Followed by a seven-location Canadian tour in summer 2024.
Result Extensive national media coverage. Sparkling Quenchers served to guests arriving by watercraft across Ontario.

Mawg made
it possible.

Craft PR entrusted us to fabricate a one-of-a-kind marketing activation for Tim Hortons launched for the long-weekend in August 2023. Mawg made it possible!

The first-ever Tims Boat-Thru opened on Lake Scugog, Ontario, August 5th and 6th, serving their new Sparkling Quenchers drink offered to guests on motorized boats, canoes, kayaks, and even paddleboards.

Built to sail.

We brought this project to life by retrofitting a boat with a durable aluminum structure, outfitted with plumbing, refrigeration, and power. In consultation with a Naval Engineer on Safety and Compliance, Mawg realized this dream marketing initiative. We took care of production and logistics so that our client could focus on what they do best.

Making
headlines.

This project garnered press from myriad news sites, and is one of the most recognizable campaigns we've seen. Mawg safely and securely stored this unique vessel for our client in preparation for its much anticipated seven location tour across Canada this summer 2024.

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