Selected work
We are an experiential design studio in Toronto, creating experiences that push the boundaries of what's possible.
What we do
Selected work
More projects
About Mawg
From experiential marketing to retail interiors, trade shows, and impossible projects — we partner with brands of every scale to turn ideas into fully realized experiences.
Our facilities span digital fabrication and traditional craftsmanship. Design, fabrication, logistics, installation, storage — you think it, we make it.
Get in touchMawg Design is an experiential design and fabrication studio based in Toronto. We expertly execute the concepts of agencies, brands, architects, artists and creatives of all variety.
Founded in 2015 by Michael Gingerich (CEO) and now led with Thomas Lee (GM), we live and breathe the motto of "All you've got to do is do it".
Michael started his career working in the ice sculpture world, learning the balance of creative and executional systems with Iceculture in Hensall, Ontario. Over 20 years he has supported on thousands of ice installations, notable projects including the Canada Goose Cold Rooms, globally delivered ice lounge projects, winter festivals across the country and concept development of the Canadian Tire Ice Truck, a project he describes as a pivotal bridge to starting his multi-material design and fabrication business, Mawg Design.
"Imagine if we made things out of more than just frozen water…"
Mawg started as an art project in a garage, grew producing events and pop-up retail, later fabricating their own shipping container workshops, and now operate in their 60,000 sqft creative warehouse hub in the Stockyards neighbourhood of Toronto and deliver to clients across the world.
Deeply studying the priorities and constraints of a concept, Mawg strives to best employ and integrate only materials and systems that best suit the requirements of the creative vision and context.
This lead to the development of kinetic showrooms for the launch of the Cadillac Lyriq, shippable rock climbing mountains for GMC extreme sports activations, faceted LED video sculpture for Petro Canada at the Paris Olympics, and installations of all varieties for the likes Moose Knuckles, Mejuri, Knix, Nike, Hermes, Chanel, Porsche, General Motors, Audi, Lexus, Square, PlayStation, Prime Video, Universal Music, Warner Music and Uber Eats to only begin to name a few.
Mawg's deep understanding and technical capability supports the best creative minds to do anything you can imagine, and some things you can't.
Michael Gingerich
Founder & CEO
Thomas Lee
General Manager
Our capabilities
Six disciplines, one roof. From concept sketch to final installation — we handle every stage.
Innovation in design and creativity. We make your concepts into visually attractive realities.
Work with first-rate engineering firms, ensuring structurally sound designs with precision and lasting impact.
End-to-end services from inception to execution. Meticulous planning — on time, on budget.
Cutting-edge digital fabrication combined with traditional craftsmanship. CNC, 3D print, weld — under one roof.
Flawless execution and careful dismantling expertise. White-glove setup and teardown, anywhere.
Secure warehousing and efficient delivery coordination. 100,000 sq ft — Canada-wide.
Trusted by
"We truly couldn't have asked for better partners on this journey."
Losel Tethong, Founder & President, Propeller Coffee Co.
Let's talk
Tell us about it. We love a challenge.
203–500 Keele St., Toronto ON M6N 3C9
Mawg Design is located at Unit 203 on the second level of 500 Keele Street.
View on Google Maps ↗
Via Keele St., pass through gate and head west through lower-level lot.
Drive up ramp on left-hand side (ramp is one-way).
Use stairs located at south-east corner of 500 Keele St. When exiting stairs, Unit 203 is directly west on the right-hand side.
